Tire University
Professional tire education for the entire tire marketplace
Study tire fundamentals, EV tires, commercial truck tires, used tire inspection, retreads, casings, fleet operations, installation, roadside assistance, wholesale lots, DOT safety, wheel fitment, recycling, and tire business operations.
225
curriculum topics in review
15
learning modules
8
editorial manuals
Curriculum
Tire University modules
Tire Fundamentals
15 topicsCore tire knowledge for reading sizes, sidewalls, construction, fitment, ratings, tread, and basic buying signals.
EV and Hybrid Tires
15 topicsDeep lessons on electric vehicle tire load, torque, noise, rolling resistance, range, wear, and replacement choices.
Commercial Truck Tires
15 topicsProfessional commercial tire lessons for steer, drive, trailer, regional, long-haul, box truck, bus, and vocational applications.
Used Tire Inspection
15 topicsInspection manuals for used passenger, light truck, commercial, EV, wholesale, and casing inventory.
Retreads and Casings
15 topicsProfessional lessons on retread buying, casing value, inspection, programs, warranties, and fleet strategy.
Fleet Tire Operations
15 topicsFleet tire manuals for procurement, cost per mile, inspections, pressure, rotations, roadside exposure, and supplier networks.
Installation and Tire Service
15 topicsInstaller-focused manuals covering mounting, balancing, TPMS, mobile install, torque, appointments, and service ads.
Manuals in this module remain unpublished until individual editorial review is complete.
Roadside Assistance
15 topicsRoadside tire assistance lessons for emergency dispatch, fleet coverage, provider ads, response time, and service areas.
Wholesale and Marketplace Operations
15 topicsWholesale tire lessons for pallets, containers, dealer lots, import arrivals, pricing, photos, freight, and seller operations.
Manuals in this module remain unpublished until individual editorial review is complete.
Safety, DOT, and Compliance
15 topicsPractical safety and compliance lessons covering DOT codes, recalls, repairs, age, load, inflation, and buyer disclosures.
Manuals in this module remain unpublished until individual editorial review is complete.
Specialty Tire Types
15 topicsSpecialty lessons for winter, all-terrain, mud-terrain, UHP, run-flat, trailer, agriculture, industrial, and off-road tires.
Manuals in this module remain unpublished until individual editorial review is complete.
Pricing, Selling, and Dealer Growth
15 topicsMarketplace lessons for pricing, listing copy, trust, photos, RFQs, buyer messaging, financing, and dealer profile optimization.
Manuals in this module remain unpublished until individual editorial review is complete.
Wheels, Fitment, and Tire Packages
15 topicsManuals for wheel sizing, offset, bolt patterns, mounted packages, plus-sizing, rubbing risk, TPMS, and package listings.
Manuals in this module remain unpublished until individual editorial review is complete.
Recycling, Disposal, and Circular Tire Flow
15 topicsLessons covering scrap tires, casing recovery, environmental handling, tire disposal, pickup, grading, and resale paths.
Manuals in this module remain unpublished until individual editorial review is complete.
Tire Business Operations
15 topicsOperating lessons for tire shops, dealers, mobile installers, roadside providers, wholesalers, inventory teams, and managers.
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Featured professional lessons
EV and Hybrid Tires
EV Tire Buying Guide
A practical EV tire replacement manual covering load capacity, fitment, torque-related wear, rolling resistance, noise, range, and installed cost.
Commercial Truck Tires
Commercial Truck Tire Size Guide
A commercial fitment guide for reading truck tire sizes and matching axle position, load, wheel, inflation, route, and casing strategy.
Used Tire Inspection
Used Commercial Tire Inspection
A step-by-step intake and buying checklist for used truck tires, including identity, tread, casing, repairs, age, wear, and documentation.
Fleet Tire Operations
Fleet Tire Cost Per Mile
A repeatable fleet method for measuring tire cost per mile across purchases, retreads, casings, service, downtime, and removal outcomes.
Retreads and Casings
Retread Tire Buying Guide
A procurement guide to retread applications, casing control, plant and process questions, warranties, inspections, and lifecycle cost comparison.
Roadside Assistance
Roadside Tire Assistance Guide
A safety-first roadside tire request guide covering location, vehicle details, dispatch questions, pricing, provider verification, and fleet documentation.
Published manuals
In-depth Tire University guides
These manuals receive individual editorial development and a visible review date. TireAds expands each curriculum module as that review is completed.
Tire Fundamentals | Beginner
How to Read a Tire Sidewall
A field guide to tire size, service description, load limits, DOT identification, construction, and the markings buyers should verify before ordering.
EV and Hybrid Tires | Intermediate
EV Tire Buying Guide
A practical EV tire replacement manual covering load capacity, fitment, torque-related wear, rolling resistance, noise, range, and installed cost.
Commercial Truck Tires | Professional
Commercial Truck Tire Size Guide
A commercial fitment guide for reading truck tire sizes and matching axle position, load, wheel, inflation, route, and casing strategy.
Used Tire Inspection | Intermediate
Used Commercial Tire Inspection
A step-by-step intake and buying checklist for used truck tires, including identity, tread, casing, repairs, age, wear, and documentation.
Retreads and Casings | Professional
Retread Tire Buying Guide
A procurement guide to retread applications, casing control, plant and process questions, warranties, inspections, and lifecycle cost comparison.
Fleet Tire Operations | Professional
Fleet Tire Cost Per Mile
A repeatable fleet method for measuring tire cost per mile across purchases, retreads, casings, service, downtime, and removal outcomes.
Roadside Assistance | Professional
Roadside Tire Assistance Guide
A safety-first roadside tire request guide covering location, vehicle details, dispatch questions, pricing, provider verification, and fleet documentation.
Tire Business Operations | Professional
Tire Dealer Verification Standards
A marketplace operations standard for checking dealer identity, business contact, location, services, inventory claims, and ongoing trust signals.