Tire Dealer Verification Standards

Separate identity from quality claims

Verification should establish who operates the account and whether submitted business facts can be supported. It should not imply that TireAds guarantees every product, price, transaction, installation, or future response. Publish the scope of the badge in plain language. A verified identity can still make an inaccurate listing, and an unverified new provider may still be legitimate. Moderation, transaction diligence, and dispute handling remain separate controls.

Check the legal and operating identity

Collect the business name, responsible contact, service address or documented service area, phone, email domain where available, website, and business-registration or license information appropriate to the claimed operation. Compare the submitted details for consistency and document the source and review date. Mobile and online-only sellers may not have a retail storefront, so verification should match the business model rather than requiring a feature that is not necessary for the claimed service.

Verify contact and location control

Confirm that the applicant controls the submitted email and phone. For a physical facility, request evidence connecting the business to the location and check whether customers are actually invited there. For mobile installers, roadside providers, warehouses, and online sellers, state that the address may not be a walk-in location and verify the service area separately. Never publish private home or dispatch details merely to create a trust signal.

Review capability claims

Ask for evidence appropriate to claims such as commercial mounting, mobile service, 24-hour dispatch, fleet accounts, wholesale volume, retreading, recycling, or brand authorization. The evidence may include equipment details, insurance, supplier documentation, certifications, photos, invoices with sensitive details removed, or references. TireAds should avoid inventing a universal credential list; requirements differ by service, jurisdiction, and risk.

Moderate listings and catalog claims

Review whether ads include seller-submitted inventory, accurate quantity, current price basis, actual images, condition, DOT and tread information where relevant, fulfillment terms, and a valid contact path. Do not permit copied product images to masquerade as seller-owned inventory. Affiliate products, dealer listings, and educational comparisons should remain visually and structurally distinct so buyers understand who sells the tire.

Reverify and handle reports

Store verification date, reviewer, evidence category, decision, and expiration or recheck trigger. Reverify after material business changes, repeated delivery failures, suspicious contact changes, credible reports, or a long period without activity. Give providers a way to correct factual errors and appeal a decision. Remove or suspend badges promptly when evidence no longer supports the published scope, while preserving an internal audit trail.

Sources and further reading

These primary and authoritative resources support the manual's research. Always use the current vehicle, tire, manufacturer, and regulatory guidance for a specific decision.

• Advertising and MarketingFederal Trade Commission
• Informing Businesses about the INFORM Consumers ActFederal Trade Commission